The VIPARIS/UNIMEV/ESCP Professorship is dedicated to Economics and Marketing in the Professional Events Industry. Since its launch in February 2016, the Professorship organizes “Experiential Nights” to finish the course of “Experiential, sensory and event marketing”.
Bringing together numerous professionals of the event industry and a jury of experts and teachers-researchers, the experiential nights enable students to present, by team, their project “Red Wire” they have been working on during three months. The objective of this work is to concretely address the event sector’s problems.
3 Experiential Nights have been organized since the launch of the Professorship. Discover the topics and the students’ feedbacks about this experience.
