L’Oréal grants Professorship in Creativity Marketing To ESCP Faculty and becomes Corporate Founding Member of ESCP’s Creativity Marketing Centre in London
ESCP Business School is delighted to announce the launch of the L’Oréal Professorship in Creativity Marketing, to be held by two of its London-based Professors, Dr Marie Taillard and Dr Benjamin Voyer.
As part of this agreement, L’Oréal becomes a Founding Corporate Member of ESCP’s Creativity Marketing Centre (CMC). The CMC provides academic research and published articles on themes such as Consumer Creativity, Cultures of Creativity, Analytics and Creativity, Big Data, Behavioural Science Innovation, and the Emergence of Business Ecosystems.
