ESCP business school has launched a new MOOC (Massive Open Online Course) called ‘Doing Business in Europe’, financed by the ESCP Foundation.
The MOOC will be divided into 5 topics covering the key issues when doing business in Europe:
- Approaching European markets
- Innovating in Europe
- Investing in Europe
- Building the value chain
- Integrating diversity
The MOOC has a real international pedagogical dimension thanks to the sharing of experiences of 10 Alumni leaders and entrepreneurs. In San Francisco, Munich, Zurich, London, Beijing, Beijing and Paris, Alumni shared their pragmatic and forward-looking experience of developing their activities in Europe:
- Jean-Jacques Bienaimé, CEO – BioMarin Pharmaceutical (San Francisco)
- Sofia Benvenuto – Winsure (Buenos Aires)
- Elisabeth Cazorla, Ready-to-wear Director – Galeries Lafayette (Paris)
- Frédéric Duponchel, CEO – Accuracy (Paris)
- André Lacroix, CEO – Intertek (Londres)
- Anne Marion-Bouchacourt, Group Chief Country Officer for China – Société Générale (Beijing)
- Sylvain Orebi, CEO – Orientis and Kusmi Tea (Paris)
- Emmanuelle Petelle, Managing Director – Société Générale (Paris)
- Alexander Sixt, Managing Board Member and Responsible for organization and strategy – Sixt (Munich)
- Olaf Swantee, CEO – Sunrise Communications (Zurich)
The MOOC is available in English with subtitles in English, French and Spanish. The first session begins on November 27, 2017 on the platform of our partner, Coursera: https://coursera.org/learn/doing-business-in-europe
