In april 2017, the L’Oréal Professorship « Creativity Marketing » launched the BigPicture2017 Challenge!
Big Picture is a powerful learning tool which brings together students from IFM (Institut Français de la Mode) and ESCP. Students from both ESCP and IFM are projected into the heart of the creative process: they are asked to design and produce a video in one week.
For this new edition, students work on the topic: « If in 20 years L’Oréal is no longer making products, what will it be selling? » (read the brief).
6 videos and concepts have been submitted to the jury:
The victory was attributed to group 6 composed by Yena CHO (IFM), Sam ENGELHARD(IFM), Victoria Jarecka (ESCP), Nina MARSTON(IFM), Laëtitia SIDA (ESCP) and Jessica STEPHANOU (IFM).
The ESCP Foundation expresses cordial congratulations to them !
To know more about :
